Competitors from the FIA World Touring Car Championship will be supporting the FIA’s Make Cars Green campaign from the first round of the series, in Curitiba, Brazil, this weekend.
During the Brazilian event and for the rest of the season, the campaign’s logo will be displayed prominently on every car in the field.
Make Cars Green is an international campaign, aimed at reducing the impact of motoring on the environment. This can be achieved in a number of ways, such as through the promotion of more environmentally friendly and fuel efficient driver behaviour; the introduction of new technologies to help motorists monitor their environmental impact; the improvement of tyre design to help save energy; and by encouraging the global use of unleaded and sulphur free fuels.
As part of the campaign, the FIA has launched a public policy Declaration which calls on the United Nations to adopt the first ever worldwide target for CO2 emissions in passenger cars. Make Cars Green also outlines how policy makers, industry and consumers can all play a constructive role in the development of a more ecologically sustainable means of personal mobility in the future.
FIA President Max Mosley said: “It is immensely satisfying that so many competitors in world motor sport are championing the FIA’s campaign to make motoring more sustainable in the future. This support will be a major benefit to our mission to encourage ecologically sound mobility worldwide.”
Jacques Behar, Chairman & CEO of KSO, commented: "The WTCC is honoured to support the FIA's Make Cars Green campaign. Because of the obvious relationship between the touring cars and their road-going equivalents, we strongly believe that the WTCC has a key role to play in raising public awareness of these environmental initiatives.”
